The Know the Score campaign was set up in 2011 by the Mr Brightside Project. The aim was simple – to get all the bowel cancer charities to work together to raise awareness in people of all ages, male and female.
The first year saw the Mr Brightside Project, PFA, Adam Stansfield Foundation and Bobby Moore Fund launch the Know the Score campaign, producing posters and advertisements for football grounds and programmes around the country. It was a small campaign but had a huge reach.
Since then the campaign has gone from strength to strength, with all the major UK bowel cancer charities now backing the campaign.